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Privacy Policy

PRIVACY POLICY

This privacy policy describes how Vailendesign.com (the “Site” or “we”) collects, uses and discloses your Personal Information when you visit or make a purchase from the Site.

CONTACT

If after reading this policy you have any questions, would like more information about our privacy practices, or would like to make a complaint, please contact us by email at info@vailendesign.com

COLLECTION OF PERSONAL INFORMATION

When you visit the site, we collect certain information about your device, your interaction with the site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information about an identifiable individual (including the information below) as “Personal Information”. Please see the list below for more information about what Personal Data we collect and why.

  • Information about the device
    • Purpose of it collect: to load the site accurately for you and to perform analysis on site usage to optimize our site.
    • Source of the collection: Automatically collected when you visit our site using cookies, log files, web beacons, tags or pixels.
    • Disclosure for Business Purposes: shared with our processor Shopify.
    • Personal information collected: web browser version, IP address, time zone, cookie information, which sites or products you view, search terms and how you interact with the site.
  • Order information
    • Purpose of collection: to provide you with products or services to fulfill our contract, to process your payment information, arrange shipping and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when this is in accordance with the preferences you have shared with us, to provide you with information or advertising relating to our products or services.
    • Source of collection: collected from you.
    • Disclosure for Business Purposes: shared with our processor Shopify [ADD ANY OTHER SUPPLIERS WITH WHOM YOU SHARE THIS INFORMATION. FOR EXAMPLE SALES CHANNELS, PAYMENT GATEWAYS, SHIPPING AND FULFILLMENT APPS] .
    • Personal information collected: name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.
  • Customer support information
    • Purpose of the collection:
    • Source of the collection:
    • Disclosure for Business Purposes:
    • Personal data collected:
    • Purpose of the collection: providing customer support.
    • Source of collection: collected from you
    • Disclosure for Business Purposes:
    • Personal data collected:

SHARING PERSONAL INFORMATION

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

  • We use Shopify to power our online store. You can read more about how Shopify uses your personal data here: https://www.shopify.com/legal/privacy .
  • We may share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.

Behavioral advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications that we believe may be of interest to you. For example:

  • We use Google Analytics to help us understand how our customers use the site. You can read more about how Google uses your personal data here: https://www.google.com/intl/en/policies/privacy/ . You can also unsubscribe from Google Analytics here: https://tools.google.com/dlpage/gaoptout .
  • We share information about your use of the site, your purchases, and your interaction with our advertisements on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to depending on your location). We use Shopify Audiences to help us show ads on other websites with our advertising partners to buyers who have made purchases from other Shopify merchants and who might also be interested in what we have to offer. We also share information about your use of the Site, your purchases, and the email address associated with your purchases with Shopify Audiences, which helps other Shopify merchants make offers that may be of interest to you.

To learn more about how targeted advertising works, visit the Network Advertising Initiative ("NAI") educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work .

You can opt out of targeted advertising by:

  • FACEBOOK - https://www.facebook.com/settings/?tab=ads
  • GOOGLE - https://www.google.com/settings/ads/anonymous
  • In addition, you can opt out of some of these services by visiting the Digital Advertising Alliance opt-out portal at: https://optout.aboutads.info/ .

    USE OF PERSONAL INFORMATION

    We use your personal information to provide our services to you, including: offering products for sale, processing payments, shipping and fulfilling your order and keeping you informed of new products, services and offers.

    LEGAL BASIS

    In accordance with the General Data Protection Regulation ("GDPR"), if you are a resident of the European Economic Area ("EEA"), we process your personal data on the following legal bases:

    • Your consent;
    • The performance of the contract between you and the Site;
    • Compliance with our legal obligations;
    • To protect your vital interests;
    • To perform a task of general interest;
    • For our legitimate interests, which do not outweigh your fundamental rights and freedoms.

    RETENTION

    When you place an order through the Site, we will retain your personal information for our records unless and until you ask us to delete this information. For more information about your right to erasure, see the 'Your Rights' section below.

    AUTOMATIC DECISION-MAKING

    If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (including profiling), where that decision-making produces legal effects concerning you or otherwise significantly affects you.

    We keep we engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.

    Our processor Shopify uses limited automated decision-making to prevent fraud that has no legal or otherwise significant effect on you.

    Services that contain elements of automated decision-making include:

    • Temporary blacklist of IP addresses associated with repeated failed transactions. This blacklist will remain in place for a small number of hours.
    • Temporary blacklist of credit cards associated with blacklisted IP addresses. This blacklist will remain in place for a small number of days.

    SELLING PERSONAL INFORMATION

    Our site sells personal information, as defined by the California Consumer Privacy Act of 2018 ("CCPA").

    YOUR RIGHTS

    GENERAL REGULATION (GDPR)

    If you are a resident of the EEA, you have the right to access the Personal Data we hold about you, have it transferred to a new service and to request that your Personal Data be corrected, updated or deleted. If you would like to exercise these rights, please contact us using the contact details above.

    Your personal data will initially be processed in Ireland and then transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information about how data transfers comply with GDPR, see Shopify's GDPR whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR .

    CCPA

    If you are a California resident, you have the right to access the personal information we have about you (also known as the "right to know"), have it transferred to a new service, and request that your personal information be corrected, updated or deleted. If you would like to exercise these rights, please contact us using the contact details above.

    If you would like to designate an attorney to make these requests on your behalf, please contact us at the address above.

    COOKIES

    A cookie is a small amount of information that is downloaded to your computer or device when you visit our site. We use a number of different cookies, including functional, performance, advertising, social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means that you do not have to re-enter this information every time you return to the site or browse from one page to another. Cookies also provide information about how people use the website, such as whether it is their first time visiting the website or whether they are a frequent visitor.

    We use the following cookies to optimize your experience on our site and to provide our services.

    [Make sure to compare this list with Shopify's current list of cookies on the merchant's online store: https://www.shopify.com/legal/cookies ]

    COOKIES NECESSARY FOR THE FUNCTIONING OF THE STORE

    Name Function Duration
    _Dec Used in connection with administrator access. 2y
    _secure_session_id Used in combination with navigation through a shop window. 24h
    _shopify_country Used in connection with checkout. session
    _shopify_m Used to manage customer privacy settings. 1y
    _shopify_tm Used to manage customer privacy settings. 30min
    _shopify_tw Used to manage customer privacy settings. 2W
    _storefront_u Used to facilitate updating customer account information. 1min
    _tracking_consent Tracking preferences. 1y
    c Used in connection with checkout. 1y
    cart Used in combination with shopping cart. 2W
    cart_currency Used in combination with shopping cart. 2W
    cart_sig Used in connection with checkout. 2W
    cart_ts Used in connection with checkout. 2W
    cart_ver Used in combination with shopping cart. 2W
    checkout Used in connection with checkout. 4W
    checkout_token Used in connection with checkout. 1y
    dynamic_checkout_shown_on_cart Used in connection with checkout. 30min
    hide_shopify_pay_for_checkout Used in connection with checkout. session
    keep_alive Used in connection with buyer localization. 2W
    master_device_id Used in connection with merchant login. 2y
    previous_step Used in connection with checkout. 1y
    remember_me Used in connection with checkout. 1y
    secure_customer_sig Used in connection with customer login. 20y
    shopify_pay Used in connection with checkout. 1y
    shopify_pay_redirect Used in connection with checkout. 30 minutes, 3w or 1 year depending on the value
    storefront_digest Used in connection with customer login. 2y
    tracked_start_checkout Used in connection with checkout. 1y
    checkout_one_experiment Used in connection with checkout. session
    checkout_session_lookup Used in connection with checkout. 3W
    checkout_session_token_<<token>> Used in connection with checkout. 3W
    Identity-state Used in connection with customer authentication. 24h
    identity-state-<<token>> Used in connection with customer authentication. 24h
    identity_customer_account_number Used in connection with customer authentication. 12W

    REPORTING AND ANALYSIS

    Name Function Duration
    _landing_page Track landing pages. 2W
    _orig_referrer Track landing pages. 2W
    _s Shopify Analytics. 30min
    _shopify_d Shopify Analytics. session
    _shopify_s Shopify Analytics. 30min
    _shopify_sa_p Shopify analytics related to marketing and referrals. 30min
    _shopify_sa_t Shopify analytics related to marketing and referrals. 30min
    _shopify_y Shopify Analytics. 1y
    _and Shopify Analytics. 1y
    _shopify_evids Shopify Analytics. session
    _shopify_ga Shopify and Google Analytics. session
    customer_auth_provider Shopify Analytics. session
    customer_auth_session_created_at Shopify Analytics. session


    How long a cookie remains on your computer or mobile device depends on whether it is a "persistent" or "session" cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most cookies we use are persistent and expire between 30 minutes and two years from the date they are downloaded to your device.

    You can control and manage cookies in several ways. Please note that deleting or blocking cookies may negatively impact your user experience and parts of our website may no longer be fully accessible.

    Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, which are often found in your browser's "Tools" or "Preferences" menu. For more information on how to change your browser settings or how to block, manage or filter cookies, please consult your browser's help file or visit sites such as: www.allaboutcookies.org .

    Additionally, please note that blocking cookies may not completely prevent how we share information with third parties, such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioral Advertising” section above.

    DO NOT FOLLOW

    Please note that because there is no consistent industry understanding of how to respond to "Do Not Track" signals, we do not change our data collection and use practices when we detect such a signal from your browser.

    CHANGES

    We may update this privacy policy from time to time to reflect changes in our practices or for other operational, legal or regulatory reasons.

    COMPLAINTS

    As mentioned above, if you wish to make a complaint, you can contact us by email or post using the details provided under "Contact Us" above.

    If you are not satisfied with our response to your complaint, you have the right to complain to the relevant data protection authority. You can contact your local data protection authority or our supervisory authority here: [Add contact details or website for the data protection authority in your jurisdiction. For example: https://ico.org.uk/make-a-complaint/ ]

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